[article draft version for NEW YORK TIMES - weekend issue]
K-Pop Asia breaks American hegemony in the world of music
by Hermes – Music Journalist, Frankfurt / Germany | Dec. 3, 2015
![image]()
Countries who watch the most of kpop videos in Europe are UK, GERMANY and FRANCE !!!
source: youtube kpop
It has already emerged in 2011, which formidable wave rolls on the Western music world from Asia. At the latest with the worldwide success of Psy with "Gangnam Style" in 2012 - the hit parade in the music charts of 84 countries of the world number one - South Korea has the world of music thrown down the gauntlet.
What Western experts in the music industry have been at the time feared has now entered in the year 2015. The rapid global spread of K-pop via Youtube, YinYueTai, Facebook and Twitter has driven K-Pop fans to new heights.
Within four years, the fans of K-pop artists from 50 million (2011) has increased tenfold to now 500 million (2015). The sum of hits on K-Pop music videos on Youtube, has reached 100 billion! (2007-2015) This has hit the mark of the American music world.
The exodus of professionals from USA, Sweden, England and Germany to Asia has even accelerated. The best minds in the Western world of music, composers, lyricists, choreographers, as well as producer for music videos are now working for the leading companies of the K-pop music industry. This has led in the West to a bleeding unequaled.
The number one of the American music industry, the music giant Universal Music Group (UMG) - year sales 2.5 billion US dollars in 2012 - now accounts for 50% of its sales in Asia!
The global dominance of Asia in the world economy is still impressive. General Motors, the number one US auto industry, makes 80% of its sales in Asia. The smartphone producer Samsung - operative profit 2014 23.8 billion US dollars *) - even has Apple learned the meaning of fear.
The Asians are also a leader in the development of alternative energies and drives. China plans no later than 2025 the widespread introduction of electric mobility. The country is investing in the next 10 years a trillion dollars in vehicle development and joint-ventures with the West,
The smog problem in Beijing from this week has vividly shown how important is rethinking of the politicians on the issue of CO2 reduction and limitation at the World Climate Conference in Paris. The Chinese government is aware of this.
Astonishingly in 2015 the (k)-pop music experts from Asia, America and Europe are unanimous in their assessment of k-pop business.
All expert committees have taken its decision independent. But they come to same result: K-pop artists TOPs the worldwide music market in 2015.
In 2015 the "World Album Chart" of Billboard U.S. has listed more then 8 k-pop albums in TOP 10 - not less than 5 ranked No.1. This is a new record for k-pop artists and shows the high level of their albums on global music market. - [updated lines]
The awarding shows MMA, MAMA have shown it already. The upcoming events in 2016 EMA und GDA finally will confirm this fact impressively.
According "k-pop panel Europe" already in November 2014 South Korea went into the circle of the leading countries in the world of music. With a turnover of 3.85 billion US dollars South Korea occupies along with China third place. Rank one still has the United States. Rank two occupied Japan. United Kingdom is ranked four, Germany ranked fifth.
Through a historical solidarity succeeded the leading labels of the Asian and South Korean music industry to end its grave struggles on occasion of MAMA 2015. Thus, the impact force of the Asians in the international competition increased by a factor "the Ten"-power. Comparable only to the Manhattan project of the Americans, respectively the first landing of a man on the moon.
The American dominance in the music world is finally broken. K-Pop managed a Piraeus victory whose extent and consequences not yet be foreseen.
Greetings
Chairman of "K-Pop panel Europe" [Dec. 3, 2015]
free science journalist, music journalist
Notes:
MMA = Melon Music Award (Nov. 7, 2015)
MAMA = Mnet Asian Music Award (Dec. 2, 2015)
EMA = European K-Pop Music Award (Jan. 2, 2016)
GDA = Golden Disc Award (Jan. 15/16, 2016)
You are welcome to comment it
*) http://www.samsung.com/us/aboutsamsung/investor_relations/financial_information/downloads/2014/2014_con_quarter04_soi.pdf
K-Pop Asia breaks American hegemony in the world of music
by Hermes – Music Journalist, Frankfurt / Germany | Dec. 3, 2015
Countries who watch the most of kpop videos in Europe are UK, GERMANY and FRANCE !!!
source: youtube kpop
It has already emerged in 2011, which formidable wave rolls on the Western music world from Asia. At the latest with the worldwide success of Psy with "Gangnam Style" in 2012 - the hit parade in the music charts of 84 countries of the world number one - South Korea has the world of music thrown down the gauntlet.
What Western experts in the music industry have been at the time feared has now entered in the year 2015. The rapid global spread of K-pop via Youtube, YinYueTai, Facebook and Twitter has driven K-Pop fans to new heights.
Within four years, the fans of K-pop artists from 50 million (2011) has increased tenfold to now 500 million (2015). The sum of hits on K-Pop music videos on Youtube, has reached 100 billion! (2007-2015) This has hit the mark of the American music world.
The exodus of professionals from USA, Sweden, England and Germany to Asia has even accelerated. The best minds in the Western world of music, composers, lyricists, choreographers, as well as producer for music videos are now working for the leading companies of the K-pop music industry. This has led in the West to a bleeding unequaled.
The number one of the American music industry, the music giant Universal Music Group (UMG) - year sales 2.5 billion US dollars in 2012 - now accounts for 50% of its sales in Asia!
The global dominance of Asia in the world economy is still impressive. General Motors, the number one US auto industry, makes 80% of its sales in Asia. The smartphone producer Samsung - operative profit 2014 23.8 billion US dollars *) - even has Apple learned the meaning of fear.
The Asians are also a leader in the development of alternative energies and drives. China plans no later than 2025 the widespread introduction of electric mobility. The country is investing in the next 10 years a trillion dollars in vehicle development and joint-ventures with the West,
The smog problem in Beijing from this week has vividly shown how important is rethinking of the politicians on the issue of CO2 reduction and limitation at the World Climate Conference in Paris. The Chinese government is aware of this.
Astonishingly in 2015 the (k)-pop music experts from Asia, America and Europe are unanimous in their assessment of k-pop business.
All expert committees have taken its decision independent. But they come to same result: K-pop artists TOPs the worldwide music market in 2015.
In 2015 the "World Album Chart" of Billboard U.S. has listed more then 8 k-pop albums in TOP 10 - not less than 5 ranked No.1. This is a new record for k-pop artists and shows the high level of their albums on global music market. - [updated lines]
The awarding shows MMA, MAMA have shown it already. The upcoming events in 2016 EMA und GDA finally will confirm this fact impressively.
According "k-pop panel Europe" already in November 2014 South Korea went into the circle of the leading countries in the world of music. With a turnover of 3.85 billion US dollars South Korea occupies along with China third place. Rank one still has the United States. Rank two occupied Japan. United Kingdom is ranked four, Germany ranked fifth.
Through a historical solidarity succeeded the leading labels of the Asian and South Korean music industry to end its grave struggles on occasion of MAMA 2015. Thus, the impact force of the Asians in the international competition increased by a factor "the Ten"-power. Comparable only to the Manhattan project of the Americans, respectively the first landing of a man on the moon.
The American dominance in the music world is finally broken. K-Pop managed a Piraeus victory whose extent and consequences not yet be foreseen.
Greetings
Chairman of "K-Pop panel Europe" [Dec. 3, 2015]
free science journalist, music journalist
Notes:
MMA = Melon Music Award (Nov. 7, 2015)
MAMA = Mnet Asian Music Award (Dec. 2, 2015)
EMA = European K-Pop Music Award (Jan. 2, 2016)
GDA = Golden Disc Award (Jan. 15/16, 2016)
You are welcome to comment it
*) http://www.samsung.com/us/aboutsamsung/investor_relations/financial_information/downloads/2014/2014_con_quarter04_soi.pdf